You run the business.
We do the work.
The commercial brain for product and ecommerce brands. It holds your strategy, your product truth and your margins together, so everything you publish is on brand, accurate and profitable. It writes your copy understanding each and every one of your products, your tone of voice and style. And makes your images, too. It’s like having a superstar marketing team behind you. Start building with Branditect for free, today.
Home. Brand Readiness tells you what is still missing, and the Studio row is what you can make with what the brain already knows. Nothing on this screen is a guess.
Your whole business lives in your head. Branditect is where you put it instead.
Each one is usable by everything else, which is the whole difference between a brand brain and a folder of documents.
Your strategy.
You answer 25 questions. Not “what is your mission”. Why you started, who you are actually for, what you will never claim even when it costs you a sale. Branditect turns the answers into a strategy foundation: positioning, audience, voice, anti-voice and your claim rules.
Ask itWho is this actually for, and how should I talk to them?
It answersYour customer segment in a paragraph you could hand to a freelancer, the trigger that makes them buy, the voice you chose, and the four claims your own rules block. Every output after this obeys it, which is what the next two cards are.
Your product knowledge.
Ask itWrite a post and a catalogue entry for SKU 12 and SKU 14, and find every image linked to them.
It answersBoth formats, in your voice, written to the segment you defined in card one. Three verified selling points with the document each one came from. Two claims blocked for lack of evidence. Eleven images across the two products, with the five cleared for retail use marked.
Your true numbers.
Ask itCan I run 25% off this product?
It answersNot at your current cost. Your floor is 21%, which changed when packaging went up in March. Want the campaign written to 21%?
Products. Look at the asterisk in the margin column. That is the system telling you a figure is estimated because a landed cost is missing. It would rather admit that than quietly overstate your margin.
Say what the brand is
Twenty questions build your strategy and your tone of voice. Five of them open the workspace. The rest can wait.
Give it what you know
Products, documents, images and links. Everything you upload is read and indexed, and that part never costs a credit.
Get work back
Copy in your voice citing your own facts, images shot in your own light, and offers that respect your floor price.
Studio. Everything here reads the same brain. Nothing has its own separate idea of what your brand is.
Get started for free!
A hundred credits, no card, no countdown. Pay when you want it working for you.
Build the brain. Keep it as long as you like.
For a founder running one brand properly.
For agencies and anyone running more than one brand.
Built by a team that has spent two decades building brands around the world. Made in Finland.
A brand rarely fails on strategy alone. It fails in the gaps between strategy, product and price. The launch that was on brand and under margin. The claim nobody checked before it went to print. The retailer description written from memory at eleven at night, because the spec sheet was somewhere in an inbox.
Big brands close those gaps with people.
- A strategist, who decides what the brand stands for and what it will never say
- A product manager, on top of every product, every detail and every price
- A copywriter, who can write it the same way twice
- A designer and a photographer, producing the images before anyone asks for them
- Someone who holds the library: every product image, video and logo, in every format and crop
- A shared drive that one person is supposed to maintain full time, and usually does not
What a big brand has is not better instincts than you. It is strategy and infrastructure.
Branditect gives you both, at whatever stage you are at. First product or four hundredth. You still make every decision. You stop making them from memory.
They have a marketing team. You have Branditect.
Answer the three questions.
About four minutes for the five that matter. A hundred credits, no card, and nothing expires.
Start freeNo card required. Your brand brain is yours to keep.