Three questions every brand has to answer. Answer them once.
What do we stand for. What exactly do we sell. What can we afford to charge. The answers exist already, buried in a slide deck nobody opens, an inbox nobody searches and a spreadsheet one person maintains. Branditect is where they live instead.
One screen that knows how much of your brand has been written down, and what is still missing. It says the diagnosis rather than the compliment.
Not a copy generator. A commercial brain.
Three kinds of truth, held in one place, each one usable by everything else.
Brand truth
Your strategy, positioning, tone of voice and visual identity, written down once and used by everything you make afterwards.
Product truth
Every product, its specifications and the claims you can actually prove. If a number is not in there, nothing will write it.
Commercial truth
Landed cost, real margin, floor price and the most you will discount. The part that decides whether the work was worth doing.
Look at the asterisk in the margin column. That is the system telling you a figure is estimated because a landed cost is missing. It would rather admit that than quietly overstate your margin.
Define, feed, make.
Three verbs in order. Every screen belongs to exactly one of them, and anything that belongs to none of them is not built.
Define
Twenty questions build your strategy, your tone of voice and your visual identity. Five of them are enough to open the workspace. The rest can wait.
Feed
Products, documents, images, links. Everything you upload is read and indexed, and that part never costs a credit.
Make
Copy in your voice citing your own facts, images shot in your own light, and offers that respect your floor price.
Everything in Studio reads the same brain. Nothing here has its own separate idea of what your brand is.
Four decisions we will not trade away.
These are the ones that would be easy to soften and expensive to lose.
Closed book
It writes from what you gave it and nothing else. Ask for a product that is not in there and it says so rather than inventing one.
Sourced claims
Every hard fact in a draft carries the record it came from. An undeclared number is the failure this whole system exists to prevent.
Margin awareness
Offers and discounts are checked against your floor price before you see them, so nothing suggests a price that loses you money.
Your brand stays yours
Your files, your strategy and your numbers belong to you. There is one way anything leaves the system, and you send it deliberately.
Margins are calculated net of tax and against landed cost, never factory cost against a gross price. That difference is about five points, and it is the difference between a product you think is profitable and one that is.
Who it is for.
The second column is not modesty. It is what makes the first one believable, and it saves us both a conversation.
For you if
- You sell something specific and you know what it costs you
- Your brand decisions live in your head or in one old deck
- You write your own copy and you are tired of explaining the brand each time
- You have been burned by a tool that invented a product feature
- You run one brand properly, or a few brands that must not bleed into each other
Not for you if
- You want volume content and do not mind where the facts came from
- You have no products yet and nothing to be truthful about
- You need a design tool. This decides what to say, not how to lay it out
- You want a chatbot with no setup. The five questions are the whole point
- You need invoicing, VAT returns or accounting. Numbers is about margin, not books
Built in Finland.
Where it runs
Your data is held on EU infrastructure, and we handle it under GDPR as the processor of what you put in.
Who owns it
Your files, your strategy and everything you make stay yours. Close the account and you can take it with you.
Where to reach us
One inbox, read by the people who build it. hello@branditect.io
Answer the three questions.
About four minutes for the five that matter. A hundred credits, no card, and nothing expires.